Monday, July 11, 2011

3-D backlash, coming right at you

Against the news that the current Transformers sequel is, like, the biggest movie of the summer, comes reports that its 3-D box office is less than one might expect. There's much talk currently about a 3-D backlash, that audiences are tired of paying extra for what is ultimately simply a gimmick. Two things, though: one, the backlash really started last year when 2-D films such as Clash of the Titans and Alice in Wonderland were given hasty 3-D conversions in a transparent studio cash-grab; and two, non-US audiences are flocking in droves to the latest 3-D movies.

On our end, we're less than sold on the process (though we've certainly been wowed by some films that use it), and are now within the camp of viewers who'll seek out 2-D screenings, where available. Indeed, we were surprised to be quite charmed by Pixar's dreaded Cars 2, and, having seen it in 2-D 35mm, can't really imagine our experience would have been enhanced by a pricier, more eye-popping format.

What do you think? Are you less likely to take in a movie in 3-D if you have the option to see it in a less costly format? Stop in at the Forums and let us know your thoughts.

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