Wednesday, April 27, 2011
Appropriate in the run-up to Walpurgisnacht comes another horror-focused blog entry: We were delighted to read last night that Insidious, the new horror film from Saw creators James Wan and Leigh Whannell, is turning out to be the most profitable film of 2011.
Coming from the production team behind 2009's Paranormal Activity, this may be no surprise - that film returned an insane $193 million from the box office, not a bad take for a film shot in seven days with a cast of three and a budget of thousands. Like that film, INSIDIOUS is enjoying a great deal of word-of-mouth boosting, and more and more people are discovering it and sustaining its theatrical run.
We're not normally about box office here at Jaman, but the financial accomplishment of these movies is too amazing (and the implications too powerful) to ignore. Our fingers are crossed that studios will look at these figures and realize that there's a sizable audience for modest-but-effective genre films and fill their slates accordingly. I'd much rather see a programmer with a bit of an edge to it, and some rough and undiluted vision, than an over-budget, over-marketed, lowest-common-denominator blockbuster, and I imagine many of Jaman's users would be somewhat in agreement. Here's to smaller and smarter.
Here's also to the success of INSIDIOUS, a creepy and effective horror movie that is certainly worth your time and attention. Don't watch it alone.